Get Your Work Online on Top Design Blogs
This is so obvious you’re probably wondering why I even put it on the list, let alone as my number one. Two reasons: (1) It’s nearly impossible to get featured without a gallery of your work online; and (2) I am constantly running into talented artists that I would love to feature but can’t because they don’t have their work up anywhere. So for some reason that is beyond me, this needs to be said. Post your work online.
I’m a big believer that every artist should have a blog, but if I’m honest I have to admit that it’s not absolutely necessary.
For some of you the idea of burdening yourself with a blog you have to update on a regular basis sounds about as fun as smashing your head against a wall. I get that, and it’s no big deal. But one of the big benefits to having a blog is that it functions as an online hub. One place where people can go to get updates and find out where else to follow you online such as facebook, twitter, pinterest, etc.
Do Personal Projects- Personal projects are great for a number of reasons. They keep you sharp, show your passion for your craft, and allow you room to experiment in ways that you may not be able to on a client project. Here are a few examples of people who started personal projects and wound up creating a name for themselves in the art/design world.
Abduzeedo.com – Fabio Sasso created Abduzeedo in 2006 as a personal blog where he could post the things he was learning as a graphic designer in the form of free tutorials and resources. His blog is now one of the largest art/design blogs in the world.
LostType.com – Riley Cran and Tyler Gaplin began Lost Type as a way to distribute a single typeface they had created. Over time the site has turned into one of the most unique and useful type foundries online. Especially for cash-strapped designers in need of great fonts and typefaces.
BeautifulSwearWords.com – Theo Olsen – who’s not even 21 until 2014! – began a fun little project on tumblr in which he creates hand drawn versions of swear words. Simple, fun, funny, and man has it got a lot of attention.
Participate In Others’ Projects- Participating in ongoing projects initiated by others can be nearly as beneficial as starting one yourself. It’s basically the same as being featured on a popular blog in and of itself. Here are a few cool projects on my radar that I’ve seen get picked up and distributed in the art/design blogosphere.
Email Bloggers- Here is the easiest way to get your work noticed by a blogger. Send them an email like the one below.
Subject Line: [Interesting New Project Name]
Body: Hey Nathan,
I just wanted to drop you a link to my new art project.
Hope you enjoy!
BOOM. Done. That is all you need. In fact, if you bury your link under an avalanche of words (even if it’s a really awesome explanation of your project) the email will probably go unread and the link un-clicked. The same idea can be executed in blog comments, facebook, twitter, or any other medium for contact.
Avoid A Flash Portfolio At All Costs- Piggy-backing off of number four, if I receive an email from someone who would like me to check out their online portfolio and I click on their link only to find that their portfolio is made in flash I will almost always close the window and move on to the next email. Here’s why: Images in flash do not allow for right-click save nor are you able to drag and drop them into a folder. It’s a given that for just about every blog post an artist’s images will have to be resized, but add to that process a lengthy screen capture session and your portfolio is likely to get passed up. And if you have some sort of animation that cannot be paused the screen capture process just got five times longer because the screen captures have to be in time with the animation. Most bloggers, myself included, will not take the time to take that many screen captures when there are tons of other great resources available where that is not necessary.
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